Winter Outdoor Retailer is the annual little brother to the Summer show. While it doesn’t quite have the energy that the massive outdoor industry gathering has each summer, it does give companies the opportunity to communicate with their dealers, distributors/reps, sourcing clients and ambassadors on a more intimate level, all under one roof each winter. Winter Outdoor Retailer 2016 saw an estimated 22,000 attendees and more than 1,060 exhibitors, an equal number of attendees as 2015, and a 19% growth in exhibitors.
The real story from Winter Outdoor Retailer 2016 is the trend towards an urban and/or classic camp style in outdoor gear. The hip/cool/urban style, with muted colors and a soft design aesthetic, has now fully ingrained into the outdoor industry, now leading the look and feel of gear from the most mundane lifestyle pieces all the way to the most technically advanced pieces of adventure gear. While this trend has provided some extremely timeless designs, I have to admit that I miss the days when technical outdoor gear was full of bright colors and bold patterns. Much of the outdoor industry is now about lifestyle, versus real hardcore outdoor adventure. In the end, this is a great thing for the industry, as it expands its reach and provides more funding for advancements in technical gear for hardcore users.
The show also showcased a bunch of big advancements in materials technology. There was everything from; rubber that has incredible grip in extreme cold environments, synthetic fibers woven into natural wool to create amazing comfort and temperature regulating fabrics to waterproof breathable membranes that are extremely flexible, which provide full freedom of movement and the need for less layers in extreme weather. Many of these new technologies have been integrated into classic timeless designs to create a new generation of staple outdoor gear that every adventurer should have in their quiver. Another trend in materials, and one I can get behind, is the trend towards carbon fiber being cool again, and I’m talking about real carbon fiber used to reduce weight and increase stiffness of products, not faux carbon looking design elements. The future is bright for being more comfortable, safe and capable in extreme environments, as big advancements in material technologies trickle down into the outdoor gear industry.
There are lots of hot new products hitting the market in 2016. While there were only a few truly revolutionary products, there were lots of small impressive product advancements to discover amongst the many exhibiting companies. I highlighted the most impressive new product offerings for 2016 here:
OutdoorX4 Winter OR 2016
Below are a few more items that I found interesting at the show, for a myriad of reasons. I’m pretty sure a number of these products are going to find their way into my gear quiver in 2016, or more importantly replace older gear, as storage space in my tiny home on wheels, the EEXP, is always at a premium.
If you missed the top gear from the show be sure to have a look at the article I did for OutdoorX4 here: