SEMA stands for: Specialty Equipment Market Association. Because of this, you can expect to see LOTS of useful, and not so useful, stuff to rebuild, upgrade, add on to and polish your vehicle at the annual SEMA Show in Las Vegas. Below are some of the highlights this year that pertain specifically to the offroad and overland markets, as well as a few shiny things that have … [Read more...] about SEMA NEWS: 2014 Hot New Products
Rigid Industries
Vehicles of Overland Expo 2013: JEEP
Jeeps are part of American culture and the newest 4 door iterations have taken the offroad and overland markets by storm. The latest JK Rubicon editions are VERY capable machines right off the assembly line. The updated interior and new V6 power plant offer a level of refinement never before seen in a Jeep. Check out the wide variety of Jeep based vehicles that showed up to … [Read more...] about Vehicles of Overland Expo 2013: JEEP
SEMA NEWS: Off Road LED Lighting
LED Lighting is super hot right now and is being used for all sorts of automotive applications. There were a ton of LED lighting products showcased at the SEMA show this year that ranged from the direct Asian manufacturers to well established brands in the US market. This article will focus on off road vehicle lighting, as that is what we use as Overlanders to find our way down … [Read more...] about SEMA NEWS: Off Road LED Lighting