Each year the Snowsports Industries America (SIA) Snow Show descends on Denver, CO, and tons of new snowsports products for fall/winter of the following year, are shown to the media and retail buyers. Besides the work getting done at the show there is always a lively energy that is fueled by energy drinks, adult beverages and the stoke for snow. It’s always interesting to me to see, and hear, the youthful energy in the snowboard section of the show, which is in stark contrast to the much more “mature” ski area. Even with a lot of youth and extreme skiing oriented companies in the ski area there is just no comparison with the high energy, rambunctious, middle finger to the main stream, snowboard area vibe at the show. With that said, I think SIA is one of the most fun trade shows out there and everyone generally has a good time while handling their business. Have a look below at a bunch of the highlights from SIA 2015.
